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Alliance Brings iOwn Mortgage Services to Millions - Highlights AOL, Inc.'s Multi-Brand Strategy
DULLES, VA and SAN FRANCISCO, Calif. (July, 7, 1999) - America Online, Inc. (NYSE: AOL), the world's leading interactive services company, and iOwn, Inc., a leading online mortgage company, today announced a multi-year marketing and e-commerce alliance to bring the convenience and value of iOwn's mortgage services to the millions of visitors to AOL's Digital City and Netscape Netcenter sites.
According to the multi-year, multi-million dollar agreement, iOwn will be the exclusive provider of mortgage aggregation services in the Netcenter and Digital City Mortgage Centers and Real Estate areas. iOwn's mortgage-related services will also be available on a non-exclusive basis in certain other finance-related areas of Netcenter and Digital City.
iOwn will offer visitors to Netcenter and Digital City a variety of home finance services, including real-time mortgage rates from a range of leading national lenders, free loan prequalification and preapproval and the ability to apply for mortgages online. iOwn enables consumers to better evaluate their home finance choices, by providing detailed information, up-front on the entire mortgage process, such as iOwn's exclusive closing costs estimates which are county and even city specific.
"iOwn on Netcenter and Digital City will offer consumers a one-stop location where they can easily shop for, compare and apply for mortgages from a variety of leading mortgage providers," said Barry Schuler, President of AOL Interactive Services. "iOwn's suite of on-line mortgage services will help us simplify the home financing process for visitors to our Netcenter and Digital City sites."
Schuler added: "This agreement also reinforces the value of AOL's multi-brand strategy. Our new pact with iOwn is the first cross-brand agreement for AOL, Inc. that focuses exclusively on Netcenter and Digital City and highlights the tremendous advantage of our ability to offer our partners a variety of top online brand resources that can best serve their unique needs."
"We are excited to work with these key AOL properties to give consumers the information and tools they need to make confident home financing decisions," said Ned Hoyt, iOwn CEO and President. "The Mortgage Center will provide consumers with the ability to easily shop for the best rates, educate themselves on the home financing process and apply online to take advantage of iOwn's significant cost savings."
About America Online
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; and the Netscape Navigator
and Communicator browsers. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
About iOwn.com
iOwn, Inc., (www.iown.com), is a leading Internet mortgage company that helps consumers find both a home and a low-cost mortgage online. Through onsite content, customized tools and experienced loan specialists, who support each customer throughout the entire mortgage transaction, iOwn simplifies the home buying and refinancing process, while passing on significant financial savings to the customer. Consumers can use the site to shop and compare rates, search for a home from a large selection of current home listings, investigate neighborhoods, prequalify, preapprove and apply for their mortgage. Iown was founded in October 1996 as HomeShark, Inc., and has headquarters in San Francisco, Calif., with a customer service center in Martinez, Calif.
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