Netscape Teams With Annuncio Software to Expand Its One-to-One Marketing Capabilities

MOUNTAIN VIEW and LOS ALTOS, Calif. (January 14, 1999) - Netscape Communications Corporation (NASDAQ: NSCP) and Annuncio Software today announced that Netscape has selected Annuncio's new Internet marketing automation solution to expand its one-to-one marketing expertise and infrastructure for its Netscape Netcenter division. Annuncio Live will enable Netscape to automate, track, and analyze its Netcenter online advertising, marketing, and promotional campaigns and to deliver relevant information to its more than 10 million members.

"Netscape has been a pioneer in one-to-one marketing on the Internet, beginning with our popular In-Box Direct program, and today's announcement demonstrates our commitment to continued leadership in this area," said Maria Wilhelm, senior vice president of Netcenter programming. "We value our members, respect their time and privacy, and are investing in the most sophisticated services and tools available to understand their needs and interests. By consistently delivering relevant, personalized information, we believe we can increase customer satisfaction and loyalty while driving more traffic to Netcenter."

Last month, Netscape announced its 1999 integrated marketing campaign for Netcenter, which is designed to expand the Netscape brand and to promote its rich portal content and services to consumers. In addition to online advertising and promotion, Netcenter's campaign includes traditional print and broadcast media for the first time.

Netscape's use of Annuncio Live software will provide Netcenter's marketing team with sophisticated targeting and tracking tools to help maximize its online presence, reduce cycle time for implementing new campaigns, and improve targeting. Annuncio Live is a highly reliable, marketing automation solution designed to deliver sophisticated segmentation, personalization, and testing capabilities for multitier campaigns. Marketing information that traditionally takes weeks or months to capture will now be available to Netscape's marketing team in real time, allowing for improved responsiveness and increased value to Netcenter advertisers as well as members.

Following product validation with over 40 companies, Annuncio set out to meet the needs of Internet marketers by providing a highly scalable, reliable solution built to support sophisticated one-to-one marketing campaigns," said Didier Moretti, president and chief executive officer of Annuncio Software. "Netscape's selection of Annuncio Live to drive its one-to-one relationship marketing efforts to its more than 10 million members clearly validates our approach. We look forward to being a critical part of Netscape's direct marketing strategy and infrastructure for Netcenter in 1999 and beyond."

Netscape is committed to honoring the privacy of Netcenter members and visitors to Netcenter. Netscape is a certified member of the TRUSTe program. This certification ensures that Netscape's site describes its information practices and lets users give informed consent to participating in programs and offerings. Netcenter members can choose to receive email communications when they register with Netcenter, or anytime after, by editing their profiles in the Member Center.

Netscape Netcenter is Netscape's leading portal site and provides users with a home base on the Internet. From Netcenter, users can navigate the Internet, access a broad range of consumer and business content and services, and communicate with others online. The site has 18 channels, a set of leading-edge services that includes the new Netscape-branded Search, Netscape Contact, Netscape SmartUpdate, Software Download, Member Directory, the My Netscape personalization service, and WebMail.

About Annuncio Software, Inc.
Annuncio Software, founded in 1997, develops and markets Internet marketing solutions that enable organizations to reliably automate marketing campaigns, dramatically improve marketing results, and build long-term profitable customer relationships. The company is establishing partnerships with key systems integrators, select packaged application and technology vendors, and new media agencies and is building comprehensive consulting and service programs to provide a complete Internet marketing solution. Annuncio Software is privately held, with principal investors Norwest Venture Partners and Advanced Technology Ventures as well as individual investors from Vantive (NASDAQ: VNTV), Oracle (NASDAQ: ORCL), and PeopleSoft (NASDAQ: PSFT). Headquartered in Los Altos, California, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000.

About Netscape
Netscape Communications Corporation is a leading provider of software and services for businesses that want to transform the way they create and keep customers in the emerging Net Economy. The company offers a full line of enterprise software solutions, professional services, and a leading Internet portal to help companies build, buy, or outsource Internet applications that drive revenue growth, build customer loyalty, and create new levels of business efficiency. Traded on NASDAQ under the symbol NSCP, Netscape Communications Corporation is based in Mountain View, California.

Additional information on Netscape Communications Corporation is available on the Internet at http://home.netscape.com, by sending email to info@netscape.com, or by calling corporate sales at 650/937-2555.

Netscape, Netscape Navigator, Netscape Certificate Server, Netscape FastTrack Server, Netscape ONE, SuiteSpot, and the Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries.