VAL-PAK SELECTS NETSCAPE AS PLATFORM FOR CORPORATE INTRANET AND INTERNET

MOUNTAIN VIEW, Calif. (November 26, 1996) -- Netscape Communications corporation (NASDAQ: NSCP) today announced that Val-Pak Direct Marketing Systems, Inc., the largest local cooperative direct mail network in North America, is using Netscape software for both its corporate Intranet and its World Wide Web site. Val-Pak uses Netscape SuiteSpot server software as a high-performance platform for creating, managing and intelligently distributing information and live, online applications. Val-Pak has purchased Netscape Navigator client software to serve as a cross-platform interface on the desktops of its employees.

The Val-Pak Intranet, known as vpOffice, provides corporate employees and franchisees around the country access to information anytime, anywhere. The Val-Pak Web site serves as a valuable Internet presence today and holds the promise of becoming one of the company's key coupon delivery mechanisms.

"We are using technology to revolutionize our business," said Jim Sampey, vice president of information systems for Val-Pak. "The Internet and Intranet allow us to have more open and immediate communications with our franchise owners, advertisers and employees."

"Val-Pak saw the Intranet as an opportunity to better communicate with its 250 franchisees," said Mike Homer, senior vice president of marketing at Netscape. "Before implementing its Intranet solution, Val-Pak spent time and money mailing hard copy information to its franchisees. Now, the Intranet allows Val-Pak to provide franchisees with information on demand, regardless of time zone, location or computing platform."

Using Netscape Enterprise Server software, the Val-Pak Intranet distributes HTML documents across the company and connects to an object-oriented database on the back-end. Netscape Proxy Server software serves as a management tool to help information systems know who is visiting which sites on the Net. Visitors to the vpOffice Intranet find ten key application areas. Four of those areas, in production and widely accessed today, include:

• The Blue Pages -- a directory of all employees and franchisees, including phone, fax, email and Web site information.
• Mail Schedules -- reports about the Val-Pak schedule, including relevant demographic information.
• Correspondence -- includes press releases and other written materials on the company.
• Insta-Proof -- an application that takes PDF files from various coupons and marketing campaigns and places them on a Web server.

• Express Ads, a quick way for franchisees to send and receive ad layouts remotely.
• NewsGroups for employees and franchisees.
• Val-Pak forms for facilitating employment opportunities, employee benefits and other corporate administrative functions.
• ScoopLine, a proprietary source for sales and marketing for the geographically dispersed sales team.
• A sales tools area including sales contracts, advertising order forms and pricing guides.
• Franchise maps identifying Val-Pak's 271 franchises nationwide.

The Val-Pak Internet site (www.valpak.com) features a "coupons on-line" project. Currently in test mode in key markets around the country, Val-Pak is using its home page to deliver geographically targeted HTML and GIF-based coupons. Today, Val-Pak's Web site provides the company important visibility to the Internet community, including advertisers and franchisees.

Val-Pak is the largest local cooperative direct mail network in North America. Headquartered in St. Petersburg, Fla., its 300 field offices span the 50 states, Canada and Puerto Rico. Val-Pak has advanced the concept of cooperative mailing of advertiser's discount coupons to specifically targeted neighborhoods. Today its network annually mails over 360 million envelopes of local and national advertisers' coupons to some 300 markets in the United States and Canada.

Netscape Communications Corporation is a leading provider of open software for linking people and information over enterprise networks and the Internet. The company offers a full line of clients, servers, development tools and commercial applications to create a complete platform for next-generation, live online applications. Traded on NASDAQ under the symbol "NSCP," Netscape Communications Corporation is based in Mountain View, California.

Additional information on Netscape Communications Corporation is available on the Internet at http://home.netscape.com, by sending email to info@netscape.com, or by calling 415/937-2555 (corporations) or 415/937-3777 (individuals).

Netscape, the Netscape Communications Corporation logo, Netscape SuiteSpot, Netscape Navigator, Netscape Enterprise Server and Netscape Proxy Server are trademarks of Netscape Communications Corporation. All other product names are trademarks of their respective companies.